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      <image:title>Video - Christmas Appeal (Mind) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Click to view video. Video commissioned by empower.</image:caption>
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      <image:title>Writing - Time to Change - Time to Change</image:title>
      <image:caption>I was asked to rewrite Time to Change’s mental health information according to new tone of voice guidelines aimed at reaching a new audience. This project was made up of 11 articles about different mental health conditions such as anxiety and schizophrenia. “Ellie worked with us to develop some information articles covering different mental health conditions. She is an expert researcher and writer and the content she produced for us was excellent. She didn’t just meet the brief – she was a partner in the project and posed some questions that we hadn’t considered yet, which helped to make the content stronger. I’d work with her again and recommend her for any content projects.” — Seb Baird, Digital Manager, Time to Change</image:caption>
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      <image:caption>Through my relationship with Empower, I was asked to translate key pieces of content based on plain English principles and web based user behaviour.</image:caption>
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      <image:title>Writing - Bright Sky (Hestia) - Hestia</image:title>
      <image:caption>Over several years I worked with Hestia to develop content for their Bright Sky and Respond to Abuse apps. Hestia delivers services to people experiencing domestic abuse. This involved pair-writing with subject matter experts, audience research workshops and collaboration with web developers.</image:caption>
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      <image:caption>I helped the team at Samaritans grow their content on how to support people who are struggling to cope.</image:caption>
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